According
to Nielsen, 2013 was the year of action/adventure films, continuing a
trend that has been going on in the last few years. It seems
moviegoers can’t get enough of films that have them at the edge of
their seats in excitement, and producers are only too eager to supply
the demand. Comedy and sci-fi films ranked second and third,
respectively, as they did in 2012. So, how did action/adventure films
get to be this popular?
One
explanation is that this genre offers interesting stories that deals
with exotic locales and new experiences. While it’s true that it
liberally uses action scenes, action/adventure movies primarily focus
on travels, conquests, character conflicts, resolutions, and other
literary devices that other movie varieties use sparingly.
Another
explanation for its popularity is the genre’s beginnings as
so-called Saturday
serials:
short, running films that always end in cliff-hangers, making the
audience want for more. Movies in this genre also seem to spawn more
remakes than any other: ‘The Three Musketeers’, for example, was
remade in 1921, 1933, 1935, 1948, 1973, and 1993 since its first
edition which was released in 1916.
Regardless
of what makes up the genre’s popularity, there’s no denying that
action/adventure films are here to stay. In May 2012, ‘The
Avengers’ grossed $207.4 million on its opening weekend, which was
easily the highest figure of all movies shown that year. It’s not a
stretch to predict that the trend will continue for many more years
to come.
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